Privacy Policy

Last updated: January 2026

Welcome to Rustic Hearth Décor ("we," "us," or "our"). We are committed to protecting your privacy and handling your personal information transparently and responsibly. This Privacy Policy explains how we collect, use, and safeguard information when you visit rustichearthdecor.com (the "Site"). By using our Site, you agree to the practices described below.

1. Who We Are

Rustic Hearth Décor is an affiliate content website dedicated to home décor inspiration, product reviews, and curated recommendations. We do not sell products directly; instead, we link to third-party retailers and may earn a commission when readers purchase through our affiliate links. This relationship does not affect the price you pay.

2. Information We Collect

2.1 Cookies and Similar Technologies

Cookies are small text files placed on your device to help websites function, remember preferences, and gather analytics. We use the following categories of cookies:

Essential Cookies: Required for the Site to operate properly, such as remembering cookie consent preferences, enabling navigation, and ensuring site security. These cannot be disabled.
Analytics Cookies: Used to understand how visitors interact with our content (for example, via Google Analytics). They help us measure traffic, identify popular pages, and improve the user experience. Data is typically aggregated and anonymized.
Affiliate Tracking Cookies: Set by third-party affiliate networks (such as Amazon Associates, ShareASale, or similar partners) when you click an outbound product link. These cookies allow our partners to attribute referrals so that we may receive a small commission. They do not personally identify you to us.

You may manage or disable non-essential cookies through our cookie banner, your browser settings, or platform opt-out tools.

2.2 Usage Data

We automatically collect information about how you use the Site, including pages viewed, time spent on each page, scroll behavior, referring URLs, and search terms used to reach us. This information helps us improve content quality and overall performance.

2.3 Device and Technical Information

When you visit the Site, we may collect technical details such as your IP address (often truncated or anonymized), browser type and version, operating system, device type, screen resolution, language settings, and approximate geographic region. This information supports site security, troubleshooting, and content optimization.

2.4 Newsletter Email Collection

Signing up for our newsletter is entirely optional. If you choose to subscribe, we collect only the email address you provide, along with your explicit consent to receive marketing communications. We use this information to send periodic updates about new home décor guides, product roundups, seasonal trends, and promotions.

You may withdraw consent at any time by clicking the "unsubscribe" link at the bottom of any email.
We will never add you to our newsletter without your active opt-in.
You may also request deletion of your email from our list by contacting us directly.

3. How We Use Your Information

We use the information described above for the following purposes:

To operate, maintain, and improve the Site and its content.
To analyze visitor behavior and measure the effectiveness of our content.
To track affiliate referrals and calculate commissions earned.
To send newsletter content to subscribers who have opted in.
To detect, prevent, and respond to fraud, abuse, or security incidents.
To comply with applicable legal obligations.

4. We Do Not Sell or Trade Your Personal Data

Rustic Hearth Décor does not sell, rent, trade, or otherwise share your personal information with third parties for their own marketing purposes. We do not participate in the sale of personal data as defined under the California Consumer Privacy Act (CCPA) or any comparable law. Limited information may be shared only with trusted service providers (such as analytics, email delivery, and hosting partners) strictly to operate the Site, and always under appropriate data-processing agreements.

5. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

Consent: For non-essential cookies and newsletter subscriptions.
Legitimate Interests: For analytics, site security, and affiliate attribution, balanced against your rights and freedoms.
Legal Obligation: Where required by applicable law.

6. Your Rights

6.1 Rights Under GDPR

If you are a resident of the EEA or the UK, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal data ("right to be forgotten").
Restrict or object to certain types of processing.
Withdraw consent at any time, without affecting prior lawful processing.
Request data portability where applicable.
Lodge a complaint with your local data protection authority.

6.2 Rights Under CCPA/CPRA

If you are a California resident, you have the right to:

Know what categories of personal information we collect and the purposes of processing.
Request access to or deletion of your personal information.
Opt out of the "sale" or "sharing" of personal information (we do not engage in either).
Be free from discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by applicable law.

7. Third-Party Links and Affiliate Partners

Our Site contains links to third-party websites, including affiliate partners and retailers. Once you click an outbound link, you leave our Site and become subject to the destination's privacy practices. We encourage you to review the privacy policies of any third party before providing your information.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. Newsletter email addresses are kept until you unsubscribe. Analytics data is retained according to the configuration of our analytics provider and is typically anonymized or aggregated.

9. Children's Privacy

The Site is intended for general audiences and is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly delete it.

10. Data Security

We implement reasonable technical and organizational measures—such as encrypted connections (HTTPS), access controls, and trusted service providers—to protect personal information. However, no method of transmission or storage over the internet is entirely secure, and we cannot guarantee absolute security.

11. International Data Transfers

Because we operate online, your information may be processed in countries other than your own. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses to protect cross-border transfers of personal data.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of the page indicates the most recent revision. We encourage you to review this page periodically.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Website: rustichearthdecor.com
Email: privacy@rustichearthdecor.com

We are committed to addressing your inquiries promptly and respectfully.